Web Analytics Demystified: A Marketer's Guide to Understanding how Your Web Site Affects Your Business. Front Cover. Eric T. Peterson. Celilo Group Media. Google Analytics Demystified eliminates all of these potential capersterpmofor.ml 4th Edition of Google Analytics Demystified covers Google Analytics'' current features , paying special attention to Rent and save from the world's largest eBookstore. Read, highlight, and take notes, across web, tablet, and phone. Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can.
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Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have “entry level. Web Analytics Demystified is offering Mr. Peterson's first and third books on web analytics (free download in Adobe PDF format) in exchange for your email. Web Analytics Demystified book. Read 7 reviews from the world's largest community for readers. Product Condition: No Defects.
Unfortunately, many are deterred from using the data provided by Analytics because they fear that it is too complicated, too technical, and too time consuming.
Google Analytics Demystified eliminates all of these potential barriers. The 4th Edition of Google Analytics Demystified covers Google Analytics'' current features, paying special attention to those that have been added or updated in the past year. All of these features are explained in easy-to-follow, non-jargon discussions with particular emphasis on interpretation and strategic application. The book helps you better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.
Google Analytics Demystified is real-world in orientation. It presents practical examples and is written for those who want to improve the performance of their digital properties without being sidetracked on technical detours. As a result, the book helps you better understand how to use Google Analytics to make better informed and therefore more successful decisions.
The sequenced instructional approach will help you answer questions such as: How do visitors find my site and what do they do when they arrive?
What are the most common entrance pages? What are the most common exit pages? Advantages of page tagging[ edit ] The main advantages of page tagging over log file analysis are as follows: Counting is activated by opening the page given that the web client runs the tag scripts , not requesting it from the server.
If a page is cached, it will not be counted by server-based log analysis. Cached pages can account for up to one-third of all page views. Not counting cached pages seriously skews many site metrics. It is for this reason server-based log analysis is not considered suitable for analysis of human activity on websites. Ajax can also be used in conjunction with a server-side scripting language such as PHP to manipulate and usually store it in a database, basically enabling complete control over how the data is represented.
Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies, partial form completion, mouse events such as onClick, onMouseOver, onFocus, onBlur etc. The page tagging service manages the process of assigning cookies to visitors; with log file analysis, the server has to be configured to do this.
Page tagging is available to companies who do not have access to their own web servers. Lately, page tagging has become a standard in web analytics. Page tagging can be performed in-house, but it is more often provided as a third-party service.
The economic difference between these two models can also be a consideration for a company deciding which to purchase. Logfile analysis typically involves a one-off software purchase; however, some vendors are introducing maximum annual page views with additional costs to process additional information.
For Logfile analysis data must be stored and archived, which often grows large quickly. Although the cost of hardware to do this is minimal, the overhead for an IT department can be considerable. For Logfile analysis software need to be maintained, including updates and security patches. Complex page tagging vendors charge a monthly fee based on volume i.
Which solution is cheaper to implement depends on the amount of technical expertise within the company, the vendor chosen, the amount of activity seen on the websites, the depth and type of information sought, and the number of distinct websites needing statistics. Regardless of the vendor solution or data collection method employed, the cost of web visitor analysis and interpretation should also be included.
That is, the cost of turning raw data into actionable information. This can be from the use of third party consultants, the hiring of an experienced web analyst, or the training of a suitable in-house person. A cost-benefit analysis can then be performed. For example, what revenue increase or cost savings can be gained by analyzing the web visitor data?
Hybrid methods[ edit ] Some companies produce solutions that collect data through both log-files and page tagging and can analyze both kinds. By using a hybrid method, they aim to produce more accurate statistics than either method on its own.
An early hybrid solution was produced in by Rufus Evison. The first generation of IP Intelligence was referred to as geotargeting or geolocation technology.
This information is used by businesses for online audience segmentation in applications such online advertising , behavioral targeting , content localization or website localization , digital rights management , personalization , online fraud detection, localized search, enhanced analytics, global traffic management, and content distribution.
Click analytics[ edit ] Clickpath Analysis with referring pages on the left and arrows and rectangles differing in thickness and expanse to symbolize movement quantity. Click analytics is a special type of web analytics that gives special attention to clicks.
Commonly, click analytics focuses on on-site analytics. An editor of a website uses click analytics to determine the performance of his or her particular site, with regards to where the users of the site are clicking.
Also, click analytics may happen real-time or "unreal"-time, depending on the type of information sought. Typically, front-page editors on high-traffic news media sites will want to monitor their pages in real-time, to optimize the content. Editors, designers or other types of stakeholders may analyze clicks on a wider time frame to help them assess performance of writers, design elements or advertisements etc. Data about clicks may be gathered in at least two ways.
Ideally, a click is "logged" when it occurs, and this method requires some functionality that picks up relevant information when the event occurs.
Alternatively, one may institute the assumption that a page view is a result of a click, and therefore log a simulated click that led to that page view. Customer lifecycle analytics[ edit ] Customer lifecycle analytics is a visitor-centric approach to measuring that falls under the umbrella of lifecycle marketing.
Customer lifecycle analytics attempts to connect all the data points into a marketing funnel that can offer insights into visitor behavior and website optimization.
Packet sniffing collects data by sniffing the network traffic passing between the web server and the outside world. Packet sniffing involves no changes to the web pages or web servers. Integrating web analytics into the web server software itself is also possible. On-site web analytics - definitions[ edit ] This section needs expansion. You can help by adding to it.
September There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree on definitions that are useful and definitive for some time. However, many terms are used in consistent ways from one major analytics tool to another, so the following list, based on those conventions, can be a useful starting point: Bounce Rate - The percentage of visits that are single page visits and without any other interactions clicks on that page.
In other words, a single click in a particular session is called a bounce.
Click path - the chronological sequence of page views within a visit or session. Hit - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically overestimates popularity.
A single web-page typically consists of multiple often dozens of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity.
The total number of visits or page views provides a more realistic and accurate assessment of popularity. Page view - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool.
For beginners, this one is considered one of the top Google Analytics Books. Attribution Modelling can be understood as the process of analyzing and assigning credit to the marketing channels that ultimately lead to conversions. As a roadmap, Google Analytics Integrations helps you turn Google Analytics into a centralized marketing-analysis platform. An Hour a Day. It expands the lesson you have learned in Web Analytics: An Hour a Day, plus, it takes you through more advanced Google Analytics techniques and covers the absolute latest web analytics tools and methods.
It is considered must-read for Web Analytics practitioners because it covers most of the hot topics related to Google Analytics such as measuring video content, blogs, and Flash content and social media. Written by Sebastian Tonkin, Justin Cutroni, and Caleb Whitmore, Performance Marketing with Google Analytics is one of the best Google Analytics books that take you through the vision and precision of unparalleled author trio who share valuable advice for using Google Analytics to achieve your business goals.
With the help of this Google Analytics Book, you can delve into clear explanations of practical applications of analytics drawn from the real world.
If you wish to go through analytics lessons via step—by—step analysis then this one is personalized to you. Written by Justin Cutroni, this Google Analytics Book tells you what your audiences do when they visit your website, web app or blog, plus, it updates you how much your site contributes to the bottom line of your business objectives.
A hands-on Google Analytics guide, this book shows you how to get the most out of this free and highly useful tool. Opt for this one if you wish to know how to track different market segments and comprehend conversion rates and marketing-campaign tracking.
Over mentioned 10 Google Analytics Books will help you learn best Analytics practices, tools, trends and strategies to channelize result driven marketing campaigns and measure their performances.
Via these books, you can give a data-driven momentum to conversion-oriented marketing campaigns. Next thing that you should do right now is- enroll yourself in Web Analytics Training. If you are a beginner and confused in choosing the right Google Analytics Books for you then share your interest and area of expertize in comments, and we shall tell you the best book for you.
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